Niche Marketing : First Find Your Market
By
André Anthony
Do
you recognise this scenario?
Sam woke up one morning with an idea for a niche business on the Internet which he figured would make him $1000, $2000 a month ... even the next Internet Millionaire.
Over the next few weeks, full of enthusiasm, Sam develops his product, writes a sizzling search engine optimized sales letter, develops a really professional looking website, puts together an autoresponder series, uploads everything to the Internet, throws a few hundred dollars at pay-per-click and ezine advertising and starts to see some traffic almost immediately. And then... And then...
Weeks go by and ... Nada - Nothing - Not a single, solitary sale...
What the hell went wrong?
Simply put, Sam put the cart before the horse. Instead of developing his niche product first, he should have found out if there was a market for it.
This is a common mistake, especially amongst newbie niche marketers. With all the hype on the Internet about the easy money to be made from niche marketing, it's not surprising that people get caught up in the excitement of it all and jump into the first niche idea that enters their head.
Any fisherman will tell you that there's no point baiting up your hook and the casting into a pond unless you know that :
- There are actually fish in the pond
- The fish are feeding
- You have the right bait for the fish you want to catch
Niche marketing follows a similar principle. It is all about finding small groups of consumers (fish in the pond) who are actively buying specific products (feeding) which you the niche marketer can satisfy with a suitable product (right bait).
How do you achieve this?
In a word - "Research".
Before you even start to think about developing a niche product you "must" know :
- Is there a market for the type of product you have in mind?
- If there is a market, are consumers buying?
- What are the types of product consumers buy in that market?
If you don't have this information then, unless you are extremely lucky, there's every chance you will end up with the scenario that Sam experienced above.
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About The Author
Andre Anthony owns and operates Niche Market Know-How a resource for beginning Niche Marketers. Visit http://www.nichemarketknowhow.com today to find strategies, tips, tools, products and resources for effective niche marketing. Learn how to increase your chance of success in an online niche market before spending a single dollar here: http://www.nichemarketknowhow.com/tools/niche-checklist.htm
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